Earnable

I Will Teach You to be Rich

Earnable mockup

MEET EARNABLE
The newest and most expansive online curriculum to help entrepreneurs start and accelerate their business.

Designed for: I Will Teach You to be Rich, a company that has been teaching financial fluency since the early days of the internet.

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Check out Ramit’s new series on Netflix:
"How to Get Rich"

A man speaking into a microphone at a bookstore event with an audience. There are shelves of books in the background and a whiteboard behind him.

Who it’s for

The I Will Teach community, students, and members

Entrepreneurs who want to start their first business, or test and launch a new business concept

The goal

  • Leverage learnings from current IWT students to create a learning journey that serves both aspiring and established entrepreneurs

  • Define and execute on experience opportunities for Earnable considering scope and scalability

  • Design a product that integrates seamlessly into the brand product structure, while setting a new standard for future growth

Platform:
Web application

My role

Researcher

✦ User research
✦ Competitive research
✦ Definition of the Earnable student experience
✦ Usability testing

Strategist

✦ Ecosystem mapping and product roadmap
✦ Digital strategy
✦ Information architecture and feature planning

Designer

✦ Visual concepting, wireframing
✦ UI direction
✦ Design system management
✦ Development collaboration, handoff, and support

Research artifacts

Student Demographic
Competitive Analysis
Competitive Analysis
White table with various sheets of paper and sticky notes containing handwritten and printed text and diagrams related to experience strategy and design, including keywords like "qualites," "where we left off," and "what is the experience landscape."

Key deliverables

✦ Document the ideal Earnable student journey in collaboration with students, SMEs and stakeholders.

✦ Design execution of the Earnable product

✦ Define Earnable’s visual language and establish the foundation for its’ digital design system

✦ Design Earnable marketing materials

Earnable is…

Anchored in daily life. Personalized. Frictionless. Motivating. Supportive.

Anchored in daily life. Personalized. Frictionless. Motivating. Supportive.

The Learning Journey

Your program, your way.

We found that prospective students had diverse learning styles, so we architected the navigation and content structure to center on actionable choices to enable greater user control over the system. We also prioritized designing for ease of use across devices and learning contexts.

Earnable Concepting
A man with short dark hair, beard, and mustache wearing a white sweater in a room with wooden walls, green plants, and a blue curtain.

“(You can) advance through the program linearly or utilize it "Netflix-style," by dipping into topics where you need specific areas of support right now, or bookmarking content for later review on the mobile-friendly interface”.

-Ramit Sethi

Wireframes

Screenshot of an online learning platform showing a course titled 'Starting my own business.' It has progress indicators. The page displays a checkpoint with the message 'Congrats on creating your business plan!' and prompts asking where to take your business first, with options for starting a product business, starting a freelance business, or being unsure.
Screenshot of an online learning platform page titled 'Starting my own business.' It shows a course called 'Think Like an Entrepreneur' with details about videos, workbooks, and lessons in a queue, along with progress indicators.

Outcomes

I loved the collaborative nature of this project. We were able to run workshops with the client team and dig into their perspectives and needs, as well as interview a dynamic student/member group.

We were lucky to work with an awesome development team, and the relationship we built while on this project was a super fun and enriching one.

I was proud that our work resulted in a really unique end product that allows students to have a personalized and curated experience.