Earnable
for
I Will Teach You to be Rich
MEET EARNABLE
The newest and most expansive online curriculum to help entrepreneurs start and accelerate their business.
Designed for: I Will Teach You to be Rich, a company that has been teaching financial fluency since the early days of the internet.
He Will Teach You to be Rich
Check out Ramit’s new series on Netflix:
"How to Get Rich"
Who it’s For
The I Will Teach community, students, and members
Entrepreneurs who want to start their first business, or test and launch a new business concept
The Goal
Leverage learnings from current IWT students to create a learning journey that serves both aspiring and established entrepreneurs
Define and execute on experience opportunities for Earnable considering scope and scalability
Design a product that integrates seamlessly into the brand product structure, while setting a new standard for future growth
Platform:
Web application
My Role
Researcher
User Research
Competitive Research
Definition of the Earnable student experience
Usability Testing
Strategist
Ecosystem mapping and product roadmap
Digital strategy
Information architecture and feature planning
Designer
Visual concepting, wireframing
UI Direction
Design system management
Development collaboration, handoff, and support
Research Artifacts
Key Deliverables
Document the ideal Earnable student journey in collaboration with students, SMEs and stakeholders.
Design execution of the Earnable product
Define Earnable’s visual language and establish the foundation for its’ digital design system
Design Earnable marketing materials
Earnable is…
Anchored in daily life. Personalized. Frictionless. Motivating. Supportive.
Anchored in daily life. Personalized. Frictionless. Motivating. Supportive.
The Learning Journey
Your program, your way.
We found that prospective students had diverse learning styles, so we architected the navigation and content structure to center on actionable choices to enable greater user control over the system. We also prioritized designing for ease of use across devices and learning contexts.
“(You can) advance through the program linearly or utilize it "Netflix-style," by dipping into topics where you need specific areas of support right now, or bookmarking content for later review on the mobile-friendly interface”.
-Ramit Sethi
Wireframes
Outcomes
I loved the collaborative nature of this project. We were able to run workshops with the client team and dig into their perspectives and needs, as well as interview a dynamic student/member group.
We were lucky to work with an awesome development team, and the relationship we built while on this project was a super fun and enriching one.
I was proud that our work resulted in a really unique end product that allows students to have a personalized and curated experience.