Pro Training Club
for Shoot 360
MEET SHOOT 360
The world’s leading immersive basketball training experience that combines in-person skill development with digital gamification and virtual competition
Who it’s For
The Student Athlete
The Shoot 360 experience is positioned to engage specifically with younger players, typically from 5th grade to high school.
Post Script:
During this time, students were extremely limited in their access to Shoot 360 facilities due to Covid.
The Goal
Design a new, real-time competitive gaming experience for basketball enthusiasts in-facility and from home, delivering the most unique, tech-enabled experience possible along the way.
Offer technology-driven training and programs that cater to skill-building, entertainment, and global player connection.
Touchpoints:
Mobile App + In-facility interfaces, including tablets and interactive game play displays
The Student Athlete
INTERESTS
Friends • School • NBA Players • Instagram
MOTIVATIONS
Seeing skills improve • Watching what the pros are doing • Competition • Travel; games with other kids • “Fun nuggets”
PAIN POINTS
Self motivation • Connecting the dots with the technology • Receiving information in channels they don’t use • Ball handling
Prior Shoot 360 Experience
Mobile App and In-facility Displays
My Role
Researcher
Experience Strategy
Competitive Analysis
User Research and Audience Definition
Information Architecture
Designer
Journey and Touchpoint Mapping
Multi-platform UX Design for in-Facility and at home experience
Wireframing
UI Design Direction
Methodology
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Research
Understand the Student Athlete, current brand positioning and the competitive market
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Strategize
Focus on the opportunity space within the market that aligns with the goals of the business
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Define
Pressure test feature set for the Minimum Viable Product that prioritizes value-benefit to the user
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Design
Create personalized training paths aligned with the goals and passions of the Student Athlete
Discovery Artifacts
Definition
of the P.T.C. Offering
1.
CUSTOMIZED TO THE PLAYER & THEIR ATTRIBUTES
2.
BUILDS A MENTOR-LIKE CONNECTION TO PRO ATHLETES
3.
GAMIFIED TRAINING, BASED ON PERSONAL GOALS
4.
WORKOUTS ACCESSIBLE FROM HOME, OR A SHOOT 360 FACILITY
Key Features
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Profile creation and personalization
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Access to programs + one-off offerings
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Onboarding to define goals and path(s)
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Audio and visual content offerings and 'modes'
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Real-time feedback and cues (visual, audio, haptic)
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Use of storytelling and gamification to encourage engagement
Wireframes
Wireframes
Landing Page
Player Profile
Compete Page
Outcomes
The specialty offering of PTC was put on pause for business reasons, but Engin was asked to elevate the standard member experience to the level of the PTC experience because they loved what we had designed and wanted to open up the offering to all members.
Shoot 360 considered our concept of Paths to be revolutionary to their overall programming and offering. The personalization features were something completely new and led the experience to feel that much more curated and focused on the goals and skills of the user.
Check out the new version of the Shoot 360 App on the app store: