The Hub
for AGL
The Hub is an energy knowledge content hub designed for AGL: the owner of Australia’s largest electricity generation portfolio.
Their aim is to prosper in a carbon-constrained world and build customer advocacy as the industry transforms.
Who it’s For
Industry professionals
Any reader interested in learning more about the energy industry, energy sustainability, and the future of energy in Australia
The Goal
Design a new, mobile-friendly, editorial website that plays a little left of AGL’s current brand, but integrates within AGL’s brand system.
Design with limited access to future content and limited control over end-state content categories.
Platform:
Consumer-facing website
My Role
Researcher
Competitive Analysis
Concept Testing
Workshop Facilitation
Designer
Lead User Experience Design
Information Architecture Design and Documentation
UI / Interaction Design Intent
Outcomes
Design direction was embraced by stakeholders, and The Hub launched in Winter 2018.
